Client: King Obi

Project: Freelance Design Work for Educational & Sports Brand Graphic Design

Tools Used: Canva, Adobe Photoshop

Role: Graphic Designer

Project Overview

Royent Academy is a combined academic institution and football academy, dedicated to providing quality education alongside professional football training. I was responsible for creating engaging marketing materials that reflect both its academic excellence and sporting spirit.

Responsibilities and Contributions

• Dual Branding: Designed visuals that balanced the school's academic identity with its dynamic football culture.
• Promotional Materials: Created flyers, banners, and social media graphics for school admissions, football trials, tournaments, and special events.
• Visual Identity: Incorporated the academy’s brand colors, logo, and typography to ensure consistent presentation across all platforms.
• Audience Appeal: Used a mix of professional, clean layouts for educational promotions and energetic, action-driven designs for sports-related content.

Design Approach

Developed a style that merges the seriousness of academics with the excitement of sports. This included using bold headlines, vibrant images of students and players, and clear calls to action for both academic and football programs.

Outcome

The designs successfully represented Royent Academy's dual mission, increasing awareness and engagement for both the school and its football programs. This approach helped attract new students and aspiring athletes, enhancing the academy's reputation in the community.

Designed by Jemimah Tizhe