Brand: Mima's Online Store.

Date: September 2024.

Tools Used: Canva

Project Overview

Mima's Online Store is a fashion-forward brand that sells trendy accessories, including shoes, heels, and fashion items. This logo was designed to reflect the brand's modern, feminine, and classy personality, while staying clean, memorable, and versatile for both digital and print use.

Logo Concept

The design is simple yet elegant, capturing the essence of Mima's brand:

• Typography: Soft and stylish fonts that communicate a sense of femininity and confidence
• Color Palette: Pink and White to reflect both luxury and approachability
• Style: Clean layout that works well on product tags, social media, and packaging
• Vibe: Feminine, youthful, chic, and trustworthy

Goals:

• Build a strong visual identity for Mima's Online Store
• Create a logo that looks great across all platforms: Instagram, website, packaging, etc.
• Reflect the brand's accessory-focused niche through elegant design choices

What I Learned:

This project taught me how to take a brand vision and translate it into a clear visual identity using Canva. I learned how font pairing, spacing, and color selection can create a logo that speaks directly to the brand's audience - women and men who love stylish, affordable fashion.

My Role:

I designed the Mima's Online Store logo from scratch using Canva and carefully selecting fonts, refining layout and customizing elements to match the brand's personality and target market.

Designed by Jemimah Tizhe